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  • Welcome to Payrexx
  • The first steps
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    • Account Verification
      • Prohibited Business Models
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    • Functionalities
      • Pre-authorization
      • Tokenization
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        • Subscriptions via tokenization (API)
      • Refunds and Partial Refunds
      • MOTO payments
    • Testing
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    • Disputes
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        • Fraudulent
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        • Duplicate
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      • Best Practices
      • FAQ
    • FAQ
  • Payment Services
    • Payrexx Pay and Payrexx Pay Plus
      • Activation and Configuration
      • Function Matrix for Payment Methods
      • Payment methods
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        • PostFinance Pay
        • Przelewy24
        • Purchase on Invoice
        • Reka
        • Samsung Pay
        • SEPA Debit Direct
        • TWINT
          • TWINT "Pay later"
        • Visa
        • WeChat Pay
      • Card Regions and Fees
      • Charging Virtual Credit Cards
    • Payment Provider Feature Matrix
    • Country Availability
    • External Payment Providers
      • Credit Cards and Debit Cards
        • Braintree
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        • CCAvenue
        • Clearhaus
        • Datatrans
        • HeyLight
        • Ingenico
          • Ingenico E-COMMERCE
          • Ingenico ALIAS GATEWAY
          • Masterpass Checkout
        • Mollie
        • Nexi (Concardis)
          • Concardis-Payengine start.now / speed.up / flex.pro
        • PostFinance Checkout
        • Skrill
        • Stripe
          • FAQ Stripe
        • VIVEUM
        • Worldline (Saferpay)
      • Alternative Payment Methods
        • Amazon Pay
        • Barzahlen/viacash
        • boncard / Lunch-Check
        • Coinbase
        • Giropay
        • Ideal Payment
        • Klarna
        • PayPal
        • Paysafecash
        • PointsPay
        • POWERPAY
        • TWINT
        • WIRpay
        • xMoney
      • Manual Payment Methods
        • Advance Payment
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        • Reka-Check
    • Buy Now Pay Later
    • PCI-DSS Compliance
  • Account and administration
    • Dashboard
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      • Export
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        • Website Integration
        • Google Merchant Center
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      • Terminal
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      • Donation
        • Donation Subscriptions
        • Website Integration
      • Parameter
    • API and Plugins
    • Webhooks
    • Payment Providers
    • Settings
      • General Settings
        • Multilingual Frontend
        • Google Analytics
        • Facebook/ Meta Pixel
        • Custom Domain
        • 2-Factor Authentication
      • Company Data
      • Payouts Settings
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      • Plan and Billing
    • FAQ
  • Integration
    • E-Commerce Systems
      • WooCommerce
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      • Shopware 5
      • Shopware 6
      • Shopify
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      • Ecwid
      • Magento 2
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      • Drupal
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      • Odoo
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      • FLOW Shopsoftware
    • Content Management Systems (CMS)
      • Cloudrexx
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      • Weebly
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    • Business Software
      • aforms
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      • Deinlokal (maaxx)
      • GUVOTO
      • Make
      • Reservation System (Hürlimann Informatik)
      • SelectLine
      • Zapier
    • Other Integrations
  • Point of Sale
    • POS Terminals Overview
    • Ordering a Terminal
    • Tutorials
      • Terminal Basics
      • Operating the Terminal
      • Connecting to the Internet
      • Performing Transactions
      • Managing Transactions
      • Advanced Settings
    • Returning a Terminal
  • Tap to Pay
    • Tap to Pay Overview
    • Setting Up Tap to Pay
    • Processing Payments
    • Transaction Overview
    • Analytics Tools
    • Tap to Pay Settings
  • SUPPORT
    • Frequently Asked Questions
    • Payrexx Support Portal
  • Release Notes
    • Release Notes 2025
      • Release 2025.04
      • Release 2025.02
    • Release Notes 2024
      • Release 2024.11
      • Release 2024.09
      • Release 2024.07
      • Release 2024.05
      • Release 2024.03
      • Release 2024.01
    • Release Notes 2023
      • Release 2023.12
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On this page
  • Create a Facebook Pixel
  • Integrate with Payrexx
  • Website-Tracking-Code
  • Tracking-Code for Checkout

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  1. Account and administration
  2. Settings
  3. General Settings

Facebook/ Meta Pixel

Last updated 8 months ago

Was this helpful?

The Facebook/ Meta Pixel is an analytics tool that lets you measure the effectiveness of your advertising. You can use it to analyze the actions that people take on your website.

Create a Facebook Pixel

With Facebook Ad-Manager

First, navigate to the Ad Manager. Open the navigation menu and click Events Manager:

  • Click Connect Data Sources and select Web

  • Select Meta Pixel and click Link

  • Add the name of your pixel. Enter your website URL to get options for easy setup

  • Click Next

How to install the meta pixel on your website

After you've created your meta pixel, you can add the pixel code to your website.

  • Go to the Events Manager

  • Select the pixel you want to set up

  • Click Continue Pixel Installation

  • Click Send instructions by email

  • Enter the email address of the recipient

  • Click Send at the bottom of the page

You will get an email with the instructions to sucesfully install the pixel on your website.

Integrate with Payrexx

Add your Pixel and see how people use your payments page, how they get there, and how to make regular visitors from these users.

The transaction ID, instanceName, totalAmount and the currency will be transmitted from Payrexx.

Website-Tracking-Code

The website tracking code is loaded with every page view and evaluates it.

Copy and paste your generated Pixel into your Payrexx account under "Settings > General Settings > Analytics" in the field "Facebook Pixel ID":

Tracking-Code for Checkout

The "checkout tracking code" is only being loaded after successful transactions and is used to evaluate these purchases. The amount and the currency can also be shown in each case, these are then tracked according to a successful order.

The website tracking code is always being loaded. The order tracking code is only being loaded after successful transactions.