Facebook Meta Pixel

This article explains how to create a Facebook Meta Pixel and integrate it into Payrexx to analyze activity during your checkout process.

General Information

The Facebook Meta Pixel is an analytics tool used to track actions taken by website visitors and measure the effectiveness of advertising. Technically, the Facebook Meta Pixel is a JavaScript code snippet.

Configuration of Facebook

Creating the Facebook Meta Pixel

• To start creating your Facebook Meta Pixel, open the Meta Events Manager in Facebook.

• Create your Facebook Meta Pixel by following the steps in the guide below:

Set up and install the Meta Pixel | Meta Business Help CenterMeta Business Help Center

Integrating the pixel into your website

To integrate the pixel into your website, follow the steps in the second section of the same guide:

Set up and install the Meta Pixel | Meta Business Help CenterMeta Business Help Center

Configuration of Payrexx

To integrate Facebook’s tracking pixel into Payrexx, please follow these steps:

1. Log in to your Payrexx account.

2. In the main menu, navigate to Settings > General Settings.

3. Scroll down to the "Analytics" section and click "Edit":

Creating an analytics integration in Payrexx

A new window will open, containing the following two tabs:

Choosing between website and checkout tracking

Website tracking and analytics feeds

If the Facebook Pixel ID is entered in this tab, the website tracking code will be loaded on every page view in order to analyze user behavior accordingly.

Checkout tracking

If the Facebook Pixel ID is entered in this tab, the tracking code will only be triggered after successful transactions. This allows for tracking completed purchases. The amount and currency can also be tracked, and will be included with each successful order.

To enter the Facebook Pixel ID, simply paste it into the "Facebook Pixel ID" field in the desired tab and click "Save":

Storing the Facebook pixel ID in Payrexx

Payrexx transmits the following values to Facebook: Transaction ID, instance name, total amount, and currency.