Facebook Meta Pixel
This article explains how to create a Facebook Meta Pixel and integrate it into Payrexx to analyze activity during your checkout process.
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ENGLISH
This article explains how to create a Facebook Meta Pixel and integrate it into Payrexx to analyze activity during your checkout process.
Last updated
Was this helpful?
The Facebook Meta Pixel is an analytics tool used to track actions taken by website visitors and measure the effectiveness of advertising. Technically, the Facebook Meta Pixel is a JavaScript code snippet.
To start creating your Facebook Meta Pixel, open the in Facebook.
Create your Facebook Meta Pixel by following the steps in the guide below:
To integrate the pixel into your website, follow the steps in the second section of the same guide:
To integrate Facebook’s tracking pixel into Payrexx, please follow these steps:
Log in to your Payrexx account.
In the main menu, navigate to Settings > General Settings.
Scroll down to the "Analytics" section and click "Edit":
A new window will open, containing the following two tabs:
If the Facebook Pixel ID is entered in this tab, the website tracking code will be loaded on every page view in order to analyze user behavior accordingly.
If the Facebook Pixel ID is entered in this tab, the tracking code will only be triggered after successful transactions. This allows for tracking completed purchases. The amount and currency can also be tracked, and will be included with each successful order.
To enter the Facebook Pixel ID, simply paste it into the "Facebook Pixel ID" field in the desired tab and click "Save":
