Google Merchant Center

The Merchant Center is a platform provided by Google that allows merchants to upload product information so that their items appear across various services, such as Google Search and Google Shopping.

General Information

For merchants using the e-commerce tool Pages within Payrexx, it can be beneficial to integrate it with the Google Merchant Center to ensure that the products managed in Payrexx are automatically available in the Merchant Center.

Integration

Follow the steps in the guide below to connect Payrexx with the Google Merchant Center.

Configuration of Payrexx

• In the merchant dashboard, navigate to Pages > Products:

• Click the green "Add" button to create a new product, or open an existing product by clicking on the corresponding row.

• In the product detail view, enable the toggle switch for "Google Merchant Center":

• Complete the four fields under "Google Merchant Center":

1. Google Product Category: Select the appropriate product category from the list.

2. Brand: Enter the product’s brand.

3. Product Number: Choose the type of product identifier, for example Global Trade Item Number (GTIN).

4. Number: Enter the product number.

Configuring the Google Merchant Center

If you do not yet have an account, please register using the following link. If you already have an account, you may skip this step.

Promote Your Business with Merchant Center - Google for RetailGoogle for Retail

• Click the blue "Start now" button to begin:

• Next, follow the on-screen instructions to create your account. Once the process is complete, you will be taken to the main dashboard of the Google Merchant Center.

• There, complete the following details:

1. Add your business address: Enter the address details of your business.

2. Verify your phone number to confirm it's you: Verify your phone number.

3. Confirm the online store of your business: Based on the website address provided during registration, Google has likely already linked your online store automatically. You can adjust this in the next step if needed.

4. Add details to show how you ship your products: Specify the countries where you want Google to display your products.

5. Add your products: Please leave this section empty.

• As mentioned in step 3, now edit or verify your online store. To do this, navigate to Business Info, then click "Edit online store" under "Your online store".

• In the following window, enter the details of your online store and verify it as shown in the screenshot below:

1. Enter the URL of your online store.

2. Select the option "Add an HTML tag or file".

3. Choose "Add an HTML tag".

4. Copy the text that appears after content= to your clipboard.

Then, click the blue "Verify your online store" button.

Completing the configuration in Payrexx

• Now return to the merchant dashboard of your Payrexx account.

• Navigate to Settings > General Settings.

• Scroll down and click "Edit" in the "Analytics" section. This will open the following window:

• In the field below "Google Search Console", enter the string you found during the verification process under General Methods > HTML Tag, within the quotation marks following content=. In the example above, this value is test.

• Click "Save" to complete the configuration.

Adding Products

You can now add products from Payrexx to the Google Merchant Center:

• Log in to your Google Merchant Center account.

• Navigate to Products.

• Click "Add products":

• Enter the target country and the desired language.

• Under "Primary feed name and input method", select the method "Scheduled Fetch".

• Under "Setup," enter the file URL https://instancename.payrexx.com/en/product_feed.xml. Replace instancename with your specific Payrexx instance name.

• Save your settings to complete the process.