Google Merchant Center

In this article, you will learn how to connect your Payrexx account to the Google Merchant Center in order to list your products there.

The Merchant Center is a Google platform where merchants can upload product information so it can be displayed in various services such as Google Search or Google Shopping.

General Information

Merchants who use the e-commerce tool Pages can link it to the Google Merchant Center to display the products recorded in Payrexx within the Merchant Center.

Integration

Follow the steps below to connect Payrexx with the Google Merchant Center.

Configuring Payrexx

Please make sure you are logged in to your Payrexx account before getting started.

  • In the merchant administration, navigate to Pages > Products:

Overview of the existing products in the merchant administration
  • Click the green "Add" button to create a new product, or open an existing product by clicking on the corresponding row.

  • In the product detail view, activate the toggle for "Google Merchant Center":

Activating a product for the Google Merchant Center
  • Complete the four fields under "Google Merchant Center":

Configuring a product for the Google Merchant Center
  1. Google Product Category: Select the appropriate product category from the list.

  2. Brand: Enter the product’s brand.

  3. Product Number: Choose the type of product identifier, for example Global Trade Item Number (GTIN).

  4. Number: Enter the product number.

Configuring the Google Merchant Center

Please make sure you are signed in to your Google Merchant Center account before getting started.

If you do not yet have an account, please register using the following link. If you already have an account, you may skip this step.

  • Click the blue "Start now" button to begin:

Starting account creation in the Google Merchant Center
  • Next, follow the on-screen instructions to create your account. Once the process is complete, you will be taken to the main dashboard of the Google Merchant Center.

  • There, complete the following details:

Entering the required information in the Google Merchant Center
  1. Add your business address: Enter the address details of your business.

  2. Verify your phone number to confirm it's you: Verify your phone number.

  3. Confirm the online store of your business: Based on the website address provided during registration, Google has likely already linked your online store automatically. You can adjust this in the next step if needed.

  4. Add details to show how you ship your products: Specify the countries where you want Google to display your products.

  5. Add your products: Please leave this section empty.

  • As mentioned in step 3, now edit or verify your online store. To do this, navigate to Business Info, then click "Edit online store" under "Your online store".

  • In the following window, enter the details of your online store and verify it as shown in the screenshot below:

Linking and verifying your online store in the Google Merchant Center
  1. Enter the URL of your online store.

  2. Select the option "Add an HTML tag or file".

  3. Choose "Add an HTML tag".

  4. Copy the text that appears after content= to your clipboard.

Then, click the blue "Verify your online store" button.

Completing the configuration in Payrexx

  • Now return to the merchant dashboard of your Payrexx account.

  • Navigate to Settings > General Settings.

  • Scroll down and click "Edit" in the "Analytics" section:

Editing the Google Merchant Center settings
  • Enter in the field below "Google Search Console" the string that you can find when verifying your website under General Methods > HTML Tag, within the quotation marks following content=:

Entering the verification string
  • Click "Save" to complete the configuration.

Adding Products

You can now add products from Payrexx to the Google Merchant Center:

  • Log in to your Google Merchant Center account.

  • Navigate to Products.

  • Click "Add products":

Adding a new product in the Google Merchant Center
  • Enter the target country and the desired language.

  • Under "Primary feed name and input method", select the method "Scheduled Fetch".

Configuring a product in the Google Merchant Center
  • Under "Setup," enter the file URL https://instancename.payrexx.com/en/product_feed.xml. Replace instancename with your specific Payrexx instance name.

Completing the configuration in the Google Merchant Center
  • Save your settings to complete the process.

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