Facebook/ Meta Pixel

The Facebook/ Meta Pixel is an analytics tool that lets you measure the effectiveness of your advertising. You can use it to analyze the actions that people take on your website.

Create a Facebook Pixel

With Facebook Ad-Manager

First, navigate to the Ad Manager. Open the navigation menu and click Events Manager:
  • Click Connect Data Sources and select Web
  • Select Meta Pixel and click Link
  • Add the name of your pixel. Enter your website URL to get options for easy setup
  • Click Next

How to install the meta pixel on your website

After you've created your meta pixel, you can add the pixel code to your website.
  • Go to the Events Manager
  • Select the pixel you want to set up
  • Click Continue Pixel Installation
  • Click Send instructions by email
  • Enter the email address of the recipient
  • Click Send at the bottom of the page
You will get an email with the instructions to sucesfully install the pixel on your website.

Integrate with Payrexx

Add your Pixel and see how people use your payments page, how they get there, and how to make regular visitors from these users.
The transaction ID, instanceName, totalAmount and the currency will be transmitted from Payrexx.


The website tracking code is loaded with every page view and evaluates it.
Copy and paste your generated Pixel into your Payrexx account under "Settings > General Settings > Analytics" in the field "Facebook Pixel ID":

Tracking-Code for Checkout

The "checkout tracking code" is only being loaded after successful transactions and is used to evaluate these purchases. The amount and the currency can also be shown in each case, these are then tracked according to a successful order.
The website tracking code is always being loaded. The order tracking code is only being loaded after successful transactions.