Search Engine Optimization

In this article, you will learn how to configure your Pages shop and its products so that they appear in the search results of Google, Bing, and Yahoo.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) refers to all measures taken to improve a website's visibility in the organic search results of search engines like Google, Bing, or Yahoo.

For online shops, the SEO optimization of products is particularly important because a good ranking in the search results directs potential buyers straight to the product pages. This leads to more clicks and ultimately, more sales.

Setting up SEO in Payrexx

In the "Pages" tool, you can optimize both the sales page (Pages Shop) and the individual products for the most important search engines, so that potential customers can find your content in the search results of Google, Bing, and Yahoo.

We recommend additionally registering your shop website in the Google Search Console to be able to track the indexing status of the various pages at any time.

Optimizing the Pages Shop

Follow these steps to optimize your shop for search engines (SEO):

• Navigate to Pages > Overview in the merchant merchant administration dashboard.

• Open the desired Page in edit mode.

• Switch to the "Advanced Options" tab.

• In the "Search engine optimization (SEO)" section, enable the toggle next to "Change settings":

Enabling search engine optimization for the Pages shop

• Fill in the "Title" and "Meta description" fields to optimize the Pages shop for SEO:

Search engine optimization settings in the "Pages" tool

1. Title: Enter a descriptive title that clearly indicates the type of shop you operate.

2. Meta description: Enter additional text that provides more detailed information about what customers can expect in your shop.

3. Preview: The real-time preview shows how the listing will appear in search results.

Even if you do not fill out this section, the page will still be optimized for search engines. In that case, the information from the "Title and Description" tab will be used automatically:

If the "SEO" section is not configured, Payrexx will use this information for search engine optimization.

Optimizing the products

Follow these steps to optimize your products for search engines:

• Navigate to Pages > Products in the merchant dashboard.

• Open the desired product in edit mode.

• Click the triangle next to "Search Engine Optimization":

Opening the SEO settings for a product

• Enter a page title and a meta description:

Optimizing a product for search engines

• Title: Enter a descriptive title for the product.

• Meta description: Enter additional text that provides a more detailed description of the product.

If you do not fill in these two fields, the following information will be used automatically for the product's SEO optimization:

Default information used for SEO