> For the complete documentation index, see [llms.txt](https://docs.payrexx.com/merchant/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.payrexx.com/merchant/english/account/tools/placeholders.md).

# Placeholders

Within the [Paylink](/merchant/english/account/tools/paylink.md) and [Donation](/merchant/english/account/tools/donation.md) tools, you have the option to create custom content for the emails sent to your customers or donors.

You can design the content of these emails dynamically by using placeholders. When the emails are sent, these placeholders are automatically populated with the relevant information.

## Overview of All Parameters

The tables below list all placeholders available for emails generated via the e-commerce tools [Paylink](#placeholders-for-the-paylink-tool) and [Donation](#placeholders-for-the-donation-tool).

### Placeholders for the Paylink tool

The following placeholders can be used to dynamically customize the emails containing payment requests that are sent to your customers:

{% hint style="info" %}
To edit the content of the payment request emails, navigate to **Settings > Notifications**, scroll down to "Tool specific notifications", and expand the section “Custom email content".
{% endhint %}

| **Placeholder**                                                                     | **Content**                             |
| ----------------------------------------------------------------------------------- | --------------------------------------- |
| \[DESCRIPTION]                                                                      | Description text                        |
| \[PURPOSE]                                                                          | Purpose                                 |
| \[AMOUNT]                                                                           | Amount payable                          |
| \[CURRENCY]                                                                         | Currency in which the amount Is payable |
| \[VAT\_NR]                                                                          | Your VAT number                         |
| \[RECIPIENT\_SALUTATION]                                                            | Recipient's salutation                  |
| \[RECIPIENT\_FIRST\_NAME]                                                           | Recipient's first name                  |
| \[RECIPIENT\_LAST\_NAME]                                                            | Recipient's last name                   |
| \[RECIPIENT\_NAME]                                                                  | Recipient's first and last mame         |
| \[RECIPIENT\_COMPANY]                                                               | Recipient's organization/company        |
| \[RECIPIENT\_STREET]                                                                | Recipient's street and street number    |
| \[RECIPIENT\_ZIP]                                                                   | Recipient's ZIP code                    |
| \[RECIPIENT\_PLACE]                                                                 | Recipient's city                        |
| \[RECIPIENT\_COUNTRY]                                                               | Recipient's country                     |
| \[RECIPIENT\_COUNTRY\_ISO\_CODE]                                                    | Recipient's country's ISO code          |
| \[RECIPIENT\_PHONE]                                                                 | Recipient's phone number                |
| \[RECIPIENT\_EMAIL]                                                                 | Recipient's email address               |
| \[PAYMENT\_LINK\_URL] \*                                                            | URL to the payment page                 |
| \[MESSAGE\_OPTIONAL]                                                                | Message (optional)                      |
| \[\[CHECKOUT\_PAYLINK\_EXPIRY\_DATE] \[DUE\_ON] \[CHECKOUT\_PAYLINK\_EXPIRY\_DATE]] | Payment link expiration date            |

 \* This placeholder contains the URL to the payment page and must be included in the email.

### Placeholders for the Donation tool

The following placeholders can be used to dynamically customize the emails that supporters receive after a successful donation:

{% hint style="info" %}
To edit the content of the emails sent to your donors, navigate to **Donation**, open a donation campaign in edit mode, switch to the "Advanced" tab, and scroll down to the "Email" section.
{% endhint %}

| **Placeholder**         | **Content**                |
| ----------------------- | -------------------------- |
| \[DONATION\_DETAILS] \* | Details about the donation |
| \[MERCHANT\_NAME]       | Name of your organization  |
| \[DONOR\_NAME]          | Donor's name               |

 \* This placeholder contains all donation-related information and must be included in the email.


---

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